Stop Wasting Email Sends on Non-Verified Addresses
An email subscriber list is an essential asset to any company that does business online. Whether you’ve built your email list through paid acquisition or list-building techniques on your site, that list is very likely a core element of your digital marketing strategy. But what if your list experiences high bounce rates? When your emails can’t get through to customers, they’re a waste of time and money — both of which are not abundant these days. If your email campaigns aren’t quite what they used to be, you may have a large number of old, fake or abandoned email addresses on your list.