Latest News2020-05-29T16:22:31+00:00
1605, 2020

Stop Wasting Email Sends on Non-Verified Addresses

By |May 16th, 2020|Categories: University News|

Stop Wasting Email Sends on Non-Verified Addresses An email subscriber list is an essential asset to any company that does business online. Whether you’ve built your email list through paid acquisition or list-building techniques on your site, that list is very likely a core element of your digital marketing strategy. But what if your list experiences high bounce rates? When your emails can’t get through to customers, they’re a waste of time and money — [...]

205, 2020

19 Ways to Effectively Increase Your Conversion Rate

By |May 2nd, 2020|Categories: University News|

19 Ways to Effectively Increase Your Conversion Rate Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. It's like when a visitor is on your website and there are too many places to look or there's a confusing design. When this happens, visitors won't convert. As a marketer, it's important to remove any type [...]

2804, 2020

Why Content Marketing Packaging Is Just As Important As the Content Itself

By |April 28th, 2020|Categories: University News|

Why Content Marketing Packaging Is Just As Important As the Content Itself A typical content marketer might spend weeks or even months developing, writing, designing and perfecting a content piece. And then it's time for what I call the content packaging: the landing page, the email, the social media post, the promo video, the creative for the digital ads. Oftentimes, content marketers underestimate the importance of and effort needed [...]

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