Stop Wasting Email Sends on Non-Verified Addresses An email subscriber list is an essential asset to any company that does business online. Whether you’ve built your email list through paid acquisition or list-building techniques on your site, that list is very likely a core element of your digital marketing strategy. But what if your list experiences high bounce rates? When your emails can’t get through to customers, they’re a waste of time and money — both of which are not abundant these days. If your email campaigns aren’t quite what they used to be, you may have a large number of old, fake or abandoned email addresses [...]
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So far alton Baird has created 3 blog entries.
19 Ways to Effectively Increase Your Conversion Rate Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. It's like when a visitor is on your website and there are too many places to look or there's a confusing design. When this happens, visitors won't convert. As a marketer, it's important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren't converting on your site. Whatever the reason, I'm sure you're wondering how you can improve [...]
Why Content Marketing Packaging Is Just As Important As the Content Itself A typical content marketer might spend weeks or even months developing, writing, designing and perfecting a content piece. And then it's time for what I call the content packaging: the landing page, the email, the social media post, the promo video, the creative for the digital ads. Oftentimes, content marketers underestimate the importance of and effort needed to create effective packaging. This leads to a skewed allocation of resources, in which most of the resources, say 90%, go to creating the content piece, and only about 10% are [...]