Why Content Marketing Packaging Is Just As Important As the Content Itself

2020-05-29T16:38:32+00:00

Why Content Marketing Packaging Is Just As Important As the Content Itself A typical content marketer might spend weeks or even months developing, writing, designing and perfecting a content piece. And then it's time for what I call the content packaging: the landing page, the email, the social media post, the promo video, the creative for the digital ads. Oftentimes, content marketers underestimate the importance of and effort needed to create effective packaging. This leads to a skewed allocation of resources, in which most of the resources, say 90%, go to creating the content piece, and only about 10% are [...]